How To Create A Perfect Brand Book For Your Product

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When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don’t worry – all you need to do is apply all the skills you’ve built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.

Photography plays a huge role in your brand identity, from your product images to your advertising. It’s important to identify clear guidelines about the types of images (and visual treatments) that are and aren’t appropriate. How to Do It. To learn more about the role of images in storytelling, see Fabrik Brand’s guide to brand photography. Example: The photo guidelines from the Visage …

They simply included a collage of photographs documenting their creative process. It gives a sense of the many iterations they considered before arriving at the finished product. 3. Distinguish your design from the old one Image via Wolff Olins. If a company has hired you to create their first ever brand identity, then you have a clean slate …

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Step 2: Create your brand archetype … The perfect brand name for your startup will generally be short, simple and easy to say. Ideally, it will be a two-syllable word, as these generally gain more traction with target audiences and are more memorable. Often a successful startup will develop a range of products, so your brand name shouldn’t be too specific. For example, although Footjoy is …

Logo Design: This Is What Really Matters! Logo Design Size – Does It Really Matters So Much 3 min read . 09 February 2012, Web Design. Logo is considered to be the identity of your business and at the same time you get the individuality of your brand. With a quality logo you can certainly create a visual impact and a perpetual

If your products are to succeed on the market, they have to be in sync with the brand book. There are a lot of different ways to create an amazing brand book, depending on the niche your business is in. However, some tips are universal than others. follow them, and your product will have a meteoric rise. Make an effective introduction