Is The Email Newsletter Dead?

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In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along the way, you’ll pick up some info that’ll help you refine your own email marketing strategy.. You’ve probably heard that email marketing is dying, or even already dead, more than a few times.

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The email is an ancient service, and it already existed during the days of the Arpanet. Thus, it is no surprise that it is declared dead now and then. For newsletters, the pure text format was used for the longest time, making any kind of visual experience impossible. A dull page was easy to receive…

Here are the email marketing statistics you want and the tips you need to improve your email marketing strategy. In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers.

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Every year, the users prove that the prediction that the email was dead is wrong. The opposite is the case: the number of email accounts rises constantly. The information site “Email is not dead” quotes a study of the Radicati Group, according to which, there are more than 4,35 billion email accounts worldwide, and the number is expected to grow to 5,59 billion by 2019.

So, your newsletter is dead. The email ‘newsletter’ was a fine idea in the 90s when everyone was thrilled to get email. We printed physical copies so we could hold it.

Would you say email newsletters are dead because I don’t read 17 immediately, or would you say it’s very much alive because of the three I read right away? There’s been lots of talk among my clients and students these days, speculating on the possible demise of …

Bonus Fact: The E-Mail Newsletter Is Dead. After everything you just read, this one might take you by surprise: the e-mail newsletter has died. Really. Because all we’re talking (or rather writing) about today is email, not e-mail: the English-speaking world got rid of the hyphen over the past few years. Not a huge change, but still: e-mail …