The Importance Of Rel=”nofollow”

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The rel=”nofollow” attribute came into being a decade ago, back in 2005, with the intention of using it as a means to combat spam comments on blogs. Generally, to earn inbound links for their websites, many spammers tend to comment on reputed sites — such comments rarely add merit to the discussion, but are only used to drop links. By using nofollow on such links, the purpose of spam comments is defeated.

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rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page. When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes — sponsored, UGC and nofollow — are treated …

A rel attribute is a value that lives inside of an HTML anchor <a> tag. It is an additional “property” of a hyperlink that gives more info about the link. In the case of the “nofollow” rel attribute, nofollow means that you are telling search engines to not follow the link.