What Is Swiss Style Typography?

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Typography By: Philippe Cossette | Square Inch Design Blog …

Talking About Swiss Style: Wim Crouwelswiss style emphasizes on neatness, eye-friendliness, readability and objectivity. Its foundations go back to its strong reliance on elements of typography and universality. This basic knowledge of universal understanding made Swiss style earn its moniker dubbing it as the 'International…


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The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s.

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Swiss style is a graphic design style developed in Switzerland in the 50s. The style of typography that Tschichold concentrated on the most was 1950s international typography style, better known as Swiss Style which consists of emphasizing cleanliness, readability and objectivity.

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